Chick-Fil-A | Pitch
Position Chick-fil-A’s digital menu boards (DMBs) as a dynamic, data-driven communication platform that enhances the guest experience and unifies the brand’s digital touchpoints.
Overview
Bringing motion to the Chick-fil-A Menu UX. This collaboration integrates live-action food elements with responsive design, using purposeful animation to enhance visual hierarchy and appetite appeal. The project redefines the digital menu as a dynamic brand touchpoint through seamless compositing and intuitive interaction design.
Role
Animation, Composite
Client
Chick-Fil-A
Agency
Definition 6 (now Bridgenext)
Software used
After Effects, Photoshop, Illustrator
