Chick-Fil-A | Pitch
Position Chick-fil-A’s digital menu boards (DMBs) as a dynamic, data-driven communication platform that enhances the guest experience and unifies the brand’s digital touchpoints.
Overview
Collaborate with designers to use motion as a tool to illustrate, enhance, and bring responsiveness to the menu UX. Integrate shot live video of food elements with design and animation.
Role
Animation, Composite
Client
Chick-Fil-A
Agency
Definition 6 (now Bridgenext)
Software used
After Effects, Photoshop, Illustrator
