Gatorade | Replace What You Sweat Out
One of the five spot campaigns for celebrity sport influencers in unity with Gatorade’s brand message.
Overview
The objective was to create a photorealistic CGI spot designed to align visually and thematically with four global live-action campaigns featuring celebrity sports influencers. Tasked with maintaining Gatorade’s premium brand identity, the role spanned the entire 3D pipeline. The project culminated in high-end rendering and compositing, ensuring a seamless aesthetic bridge between the digital environment and the live-action brand assets.
Role
Room Environment — Model, UV, Texture, Animate, Light, Render, Composite
ClientGatorade
AgencyVML
Production CompanySurround, LLC
Software usedMaya, Photoshop, 3D-Coat, After Effects
RendererArnold
