Gat Sport
A series of stills, 3D animations and video edits designed for ad campaigns and social media, highlighting GAT Sport’s premium supplement line with bold, performance-driven visuals.
Overview
The GAT Sport campaign demanded a fusion of high-performance energy and photorealistic 3D craft. Tasked with visualizing a world that resonates with both elite professional athletes and dedicated gym-goers, the role involved architecting a digital experience that pulses with the brand’s signature intensity.
By implementing dynamic lighting schemes and fluid-motion sequences, the project transformed the product showcase into a high-impact visual experience. The final phase utilized rendering and compositing to bridge the gap between CG and the world of elite sports. The result is a vibrant, energetic and neon-drenched visual narrative that reinforces Gatorade’s legacy of innovation and peak performance.
Role
Layout, Animation, Lighting, Rendering and Composite
ClientGAT Sport
AgencyDefinition 6 (now Bridgenext)
Software usedC4D, After Effects, Photoshop
Full works featured on gat_sport
