Saia LTL Freight
A compilation of dynamic social ad campaigns created for Saia LTL Freight, highlighting innovative storytelling, brand impact, and sustained engagement across digital platforms.
Overview
For the Saia LTL Freight account, the focus was on establishing a robust graphic and motion identity to visualize the precision of large-scale logistics. Spanning a six-year tenure on the project, my primary objective was to bridge the gap between initial creativity and rhythmic motion by collaborating closely with fellow designers to bring complex concepts to life.
A key contribution involved the development of scalable motion systems and modular animation frameworks that empowered the design team to translate static assets into dynamic storytelling. These systematic principles transformed logistical data into high-impact ads and social content, ensuring brand consistency across all platforms and reinforcing Saia’s long legacy of reliability and innovation.
Role
Animation, Motion Design
ClientSaia LTL Freight
AgencyDefinition 6 (now Bridgenext)
Software usedAfter Effects, Illustrator, Photoshop
Full works featured on SaiaLTLFreight
